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It's below zero and you're headed out for a run. You grab a tin of All Purpose Balm and dip in a finger. The texture is soft but occlusive. The scent is earthy and a little sweet from frankincense and beta-carotene-rich carrot seed oil. You apply it to one cheek, then the other, some on the forehead and a bit on the chin. A quick coating on your lips and you rub the extra into your hands. Now you're ready to face running on a freezing, Upstate New York morning.
Pretty soon, every time you use All Purpose Balm on your hands or as an emergency lip balm, that scent takes you back to your pre-dawn runs in the extreme cold. For a moment, you feel the icy air in your lungs and ache in your legs as you head up that last hill. And you smile.
All Purpose Balm. It works as hard as you do.
Ingredients: Rice bran oil, beeswax, mango butter, carrot seed essential oil, frankincense essential oil, tocopherols (vitamin e)
1.5 oz tin